OnePoint Global has launched its TellMe app, which it describes as “the industry’s most comprehensive and feature-rich mobile survey app to date”. The app is a white-labelled solution that can be deployed quickly and easily, and is suitable for panel development, market research, mobile marketing and crowdsourcing. Features include geo-location capabilities, barcode scanning, and photo, video and voice communication.

“Increasing numbers of people own a mobile device, many of whom download apps, and as a result, we have seen significant growth in the demand for mobile surveys,” says OnePoint CEO, Neil Jessop. “Those who reach the market quickly, with the applications that users value, will have a distinct advantage moving forward. The TellMe app is fast, easy and affordable, which is ideal for organisations looking to conduct surveys on a local or worldwide, scale. Several of the top 10 leading global market research companies, brand owners and mystery shopping specialists were quick to recognise the advantages a white-labelled app offers and are already reaping the benefits from the TellMe app.”

The head of customer satisfaction at one global research agency that has used the app says: “By white-labelling the TellMe app, we conducted an in-store location-based study. Consumers answered questions, as well as scanning product barcodes and taking photos. Within a week, more than 600 separate shopping experiences were registered, providing complementary insight that our client would not previously have been able to capture.”