Cookieless curation platform Onetag has bolstered its senior global team with five new hires, as it forges forward with its vision of smart programmatic technology that focuses on finding the best quality placements in the open internet. 

Harry Charalambous joins Onetag as EMEA Commercial Director. With over 16 years of ad tech and programmatic experience with Reach Plc, Triplelift and many others, he brings to the role a wealth of expertise and a proven track record of driving growth and innovation in the industry.

He joined Onetag from DeepReach, where, as Head of UK, he led the firm’s expansion into the UK. His strategic insights and deep understanding of market dynamics will elevate Onetag’s efforts to deliver cutting-edge solutions and unparalleled value to clients across EMEA. 

Onetag has also announced the appointment of James Bennett as a Senior Customer Success Manager in the UK. 

With an extensive background in programmatic, Bennett brings a wealth of knowledge and experience to the team. He has a proven track record in driving demand growth and optimising campaigns, with expertise in platforms such as eBay and Gumtree.

He will focus on collaborating with brands and agencies to develop tailored advertising strategies while leveraging his supply-side experience to optimise performance for publishers.

Habib Kamara also joins as Senior Customer Success Supply, US. Kamara has proven expertise in programmatic advertising, ad technology platforms, and data analytics, through leadership roles at TargetSpot and WarnerMedia. 

He excels in developing programmatic strategies and managing ad tech stacks. His experience encompasses leading teams, optimising ad operations, and leveraging data insights, all to drive measurable business outcomes.

As Product Marketing Director, Keith Arrowsmith will lead Onetag’s market positioning, go-to-market strategy and voice of customer support to ensure the company delivers best-in-class solutions. He brings extensive experience gained in product marketing and commercial leadership roles across a range of leading programmatic businesses, including Yahoo, Microsoft and Sky.

In his most recent role at Yahoo, Arrowsmith led global product marketing for Yahoo DSP publishers, driving go-to-market strategy and deal activation for these partners. 

Joining as Head of Business Operations and Performance, Tereza Knoxova will lead major strategic projects, revenue growth initiatives and operational changes, ensuring that clear roles and responsibilities, reporting and workflows are in place to support Onetag’s international expansion, the company revealed.

She will apply her strategic knowledge of digital advertising gained over 14 years at Yahoo and News UK.

Commenting on the appointments, Onetag COO Filippo Gramigna said: “We care passionately about solving real business problems for our customers with an innovative approach that looks at semantics, attention metrics and ad clutter for each specific placement to improve quality and reduce wastage. 

“We’re thrilled to add Harry, James, Habib, Tereza and Keith to the team as we continue our work in establishing curation as a central solution for the cookieless world.”