RetailMeNot, the company behind popular coupon websites RetailMeNot.com and VoucherCodes.co.uk, is to be acquired by integrated payment solutions provider Harland Clarke for an equity value of around $630m (£507m).

Harland Clarke, a subsidiary of MacAndrews & Forbes, will bring together RetailMeNot with its Valassis subsidiary – using the Valassis client base in conjunction with RetailMeNot’s digital audience distribution and brand. Harland Clarke intends for the pair to ‘create an omnichannel media network’ with substantial reach.

“RetailMeNot provides a new global digital channel to distribute our clients offers that perfectly complements Valassis current digital, mobile, mail and other print networks,” said Victor Nichols, CEO of Harland Clarke. “RetailMeNots capabilities span multiple platforms and channels including web, mobile and app, delivering online coupons and sales, discounted gift cards, and cash back offers, along with food, dining and travel offers.”

The transaction is expected to close in the second quarter of 2017. Upon completion, RetailMeNot will become a privately held company and its shares will no longer be listed on any public market – also meaning it will no longer provide earnings guidance and reports.

“This is an exciting and important milestone for RetailMeNot,” said Cotter Cunningham, CEO and founder of RetailMeNot. “I am confident in the future of RetailMeNot in its partnership with Valassis and look forward to working closely with the combined team to ensure together we become the premier savings destination.”