Video analytics and monetisation solutions provider Ooyala has teamed up with 24i, an internet TV app developer, to launch an over-the-top (OTT) content delivery solution.

With OoyalaReach, powered by 24i’s SmartOTT and Backstage solution, media owners are able to create, manage, and deploy OTT experiences across multiple audiences, according to the pair.

“Time to market is key in today’s high-pressure media world,” said Jonathan Huberman, CEO of Ooyala. “OoyalaReach, powered by 24i, is a robust yet flexible solution that will shorten the time to market for any media owner keen to launch their content across multiple platforms.”

The content preparation and delivery solution plugs into the Ooyala Flex Media platform and other Ooyala solutions. It also offers access to analytics, advertising, and eCommerce solutions.

“We want to enable media owners worldwide to delight their viewers, subscribers and fans with immersive experiences across all devices,” said Martijn van Horssen, CEO and co-founder at 24i. “Teaming up with partners like Ooyala is key to our success in delivering on this goal and we’re very excited to partner with Ooyala and to power their complete templated applications OTT Solution, OoyalaReach.“