OpenMarket has taken Gold Sponsorship at Mobile Marketing Live, our new two-day exhibition, conference, networking and training event for the mobile marketing industry, which takes place in London on 1-2 October. The company is the 10th sponsor for the event. OpenMarket has  also signed up as a sponsor for the Effective Mobile Marketing Awards. The call for entries is set for next week, with the awards ceremony taking place at the London Film Museum on 29 November.

“Were thrilled to be involved as a principal sponsor of these two great events,” says Andrew Darling, OpenMarket associate director of marketing and communications EMEA. “We sponsored the Awards last year and had such a great time, we are delighted to be able to do so again; they are an excellent showcase for the industrys best work. We also applaud Mobile Marketings decision to launch Mobile Marketing Live. Its exactly the event the industry needs at this stage of its development – two days of thought leadership, education and networking, with brands and solutions providers who have learned what works, and what doesnt work, in the mobile channel.”

The company joins fellow Mobile Marketing Live Gold Sponsors, Brainstorm, Textlocal, InMobi, Prinovis and TradeMob. Mojiva, Celtra, Fiksu, and Bosbec are Silver Sponsors, with Adfonic and StrikeAd also exhibiting at the event.