Openwave Systems has unveiled Openwave Media Optimiser, an intelligent, scalable, and policy-aware video delivery solution. Openwave Media Optimiser reduces data transmission costs and improves the online video experience across any device. It is part of Openwaves Traffic Mediation solution and can be delivered pre-integrated with Openwave Smart Policy, which has also launched today.
Data demand, specifically driven by video, is on a path to quickly outstrip network capacity. According to a recent report from Cisco Systems, video traffic is projected to be roughly two thirds of the worlds mobile data  by 2014, says Openwave CEO,  Ken Denman. With the advent of game-changing devices such as the iPhone and now the iPad, the growing popularity of video on Smartphones and other non-phone devices is putting a tremendous strain on operator networks. An immediate way for operators to manage skyrocketing bandwidth consumption is by deploying in-network software optimisation solutions to control data transmission costs and dynamically optimise video for an optimal viewing experience.
Openwave Media Optimiser uses a video encoding algorithm to generate 30% or more bandwidth saving with minimal impact to the visual quality of the video. Dynamic Content Inspection eliminates the need to manually identify video contents using a whitelist. This feature allows video content to be accurately identified regardless of its source and packaging.  Smart Caching reduces core network traffic and improves user experience through faster video delivery. It also performs offline optimisation on popular videos, resulting in multiple versions of videos pre-encoded according to device profiles and pre-configured optimisation levels. Dynamic Bandwidth Shaping adjusts the video bit-rate according to real-time network conditions to ensure continuous video playback, without any stalls or jitters. And just-in-time video delivery delivers just enough content for smooth playback, preventing wasted bandwidth when users do not watch an entire video.
Openwave says the solution should be generally available at the end of the first quarter of 2010.