Opera and Ericsson Partner for Operator Marketing Solutions

Tim Maytom

OperaOpera Software has partnered with Ericsson to deliver expanded marketing services to mobile network operators, utilising Opera's newly launched Rocket Marketer, which was revealed last week at Mobile World Congress.

The partnership will see Rocket Marketer integrated with Ericsson's Media Delivery Network solution, which optimises the delivery of managed and unmanaged content across both fixed and mobile networks, and the collaboration aims to enable new monetisation and network services for operators.

Rocket Marketer focuses on enabling operators to distribute targeted offers, messaging and in-session ads, as well as using subscriber's contextual information such as recent customer care interactions to enable content discovery.

"We are pleased to form this partnership with Ericsson," said Lars Boilesen, CEO of Opera. "The collaboration integrating our new Rocket Platform into the Ericsson Media Delivery Network allows operators to interact with their customers in a highly targeted manner, providing offers, promotions and recommendations advantageous to both."

"Right now operators face the real challenge of generating sustainable business growth as network traffic scales rapidly and new internet-based apps erode some of the traditional consumer services they provided," said Ove Anebygd, vice president and head of solution area media for Ericsson.

"This partnership really enhances the Ericsson Media Delivery Network solution as part of our MDN Connect framework, enabling our operator customers to deploy new services, and grow new revenues through leveraging the wider Opera ecosystem and browser-based capabilities on consumer devices."