Premium mobile ad platform Opera Mediaworks has officially launched Opera House, a creative ad production studio.

Opera House is designed to enable the company to engage with brands and creative and media agency clients to develop powerful stories using a variety of creative and innovative ad units, including native video, short-form video and selfie ads that capitalize on the mobile devices native features such as the camera, gyroscope, vibration and GPS.

Once the best creative solution for a campaign is identified, Opera House teams shift their focus to meet the technical complexities of bringing that solution to fruition, testing at scale before launching the campaign. In effect, Opera is adding creative capabilities to the analytics and execution tools it has traditionally offered, and educating clients in how to adapt content for different screens.

“As mobile ad spend continues its rocket-like trajectory, brands and agencies look to partner with mobile-first experts to ensure that their campaign goals and initiatives are met in a more meaningful way,” said Nikao Yang, SVP global marketing & business development at Opera Mediaworks. “At Opera, we’ve seen this first hand, where our relationships with advertisers have expanded from answering audience reach and targeting needs to going deeper and more strategic from a technological and creative perspective. This is the value that Opera House brings to the table as a global creative studio with a wealth of mobile-first expertise in merging art and technology to drive what we call ‘breakthrough marketing.’

“The goal of Opera House is to bring our mobile-first expertise to brands and agencies in a strategic and consultative way. We have volumes of case studies showing data-driven best practices in our playbook for mobile creative. The launch of Opera House represents our way of opening this book up and sharing this wealth of information with our advertisers who are increasingly spending more on mobile but need a trusted partner by their side to help navigate this journey.”

One early campaign to emerge from the studio was 72andSunny and Carls Jr.s 2015 Super Bowl campaign. Carls Jr. and 72andSunny collaborated with Opera House to follow its data-driven, creative best practices for mobile short-form videos to produce a 6-second ad designed to showcase the brands all-natural burgers. Featuring American model Charlotte McKinney, the ad used a unique narrative arc as well as eye-catching creative that optimized audience exposures via Opera Mediaworks Instant-Play technology. This virtually eliminated load time on video ad playback with HD quality, in a native in-feed environment.

“We were seeking out partners that would enable our vision and provide us with best-in-class solutions to bringing our content to mobile screens,” said Tom Dunlap, chief production officer at 72andSunny. Thats when we came across Opera House. This is a new paradigm for us; the size of screen changes, the devices change. With Carls Jr.s Super Bowl campaign, we knew that our content was going to be viewed on a mobile platform. What we didnt know how to do was to optimize that content for the best viewing experience. The Opera House team was able to design and construct our content so that it played perfectly for a mobile environment.”