Independent mobile advertising platform, Opera Mediaworks, has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to:

“Obtaining this certification further establishes our credibility and authenticity and is a great achievement for the business,” said Opera Mediaworks EMEA managing director, Mark Slade. “Opera Mediaworks endeavours to adhere to good practice principles in all territories and we are proud to be recognised for our transparent work with brands and agencies in the UK.”