Opera Report Looks at In-car Browsing

Opera Software has released a report entitled Web on Wheels which looks at bringing the web to in-vehicle computer systems. The report focuses on Operas partnership with Ford Motor Company to bring in-dash web browsing to Ford trucks and vans. While Ford is Operas first browser-to-car deployment, the company predicts a growing need for remote access to the office while on the road.
According to the analyst Strategy Analytics, almost 90% of vehicles produced in N. America and Europe will have some form of wireless connectivity in 2016.
The rapid market adoption of Bluetooth, 3G, GPS and Smartphones will drive huge growth in the demand for connected infotainment in the vehicle, says Jo Blight, Director, Global Automotive Practice at Stretagy Analytics. Our surveys show email, maps, navigation, music and radio are the top priorities for consumers, but it will be in HMI (Human Machine Interface) and software where the automotive competitive battles are set to be won and lost.
The report notes that using a traditional PC while driving is not safe without specific modifications for in-car usability and safety (in case you were wondering Ed). While the experience can create an approximation of the full home or office web experience and should be comfortable and useful for the driver, it states, a driver may not actually need the full array of functions s/he has when not on-the-go.
Theres more information on the Ford deployment here. And you can access the report here.