Airship

Operator Deploys Pontis in Russia

Andy Penfold

Mobile TeleSystems (MTS), a operator that works in Russia, Eastern Europe and Central Asia, has implemented Pontis's Marketing Delivery Platform (MDP). 

Pontis, the firm behind contextual marketing and selling tools, will provide tens of millions of mobile customers in Russia with relevant and personalised offers, says the company. 

The system integrated by MTS has already been implemented within MTS' customer care and business ecosystem. It will focus on the company's below-the-line marketing activity in real-time.

Natalia McPherson director of CBM at MTS, says: "We aim to lead the market in delivering the best services to our customers, ensuring they get the best offers. For that reason we selected Pontis to help us enhance the dialogue with our customers and have the ability to approach each one with personalised offers in the most relevant time. Pontis provides not only a platform but rather a comprehensive service improving our offering and enhancing customer profitability and loyalty."

Alon Werber, VP marketing consultancy at Pontis, says: "We are delighted to serve as MTS' partner and are confident that our solution will drive growth based on our unique technology and associated marketing experience. The cooperation as a team from day one helped us launch the system effectively and integrate successfully in only four months."