Web optimisation specialist Optimizely has launched a platform in beta than enables devs and non-devs to A/B test iOS apps without needing to re-submit them to the App Store.
Optimizely offers a code-free visual editor so it is accessible to non-technical users. As the company's heritage lies in web, people will be able make changes across both their online and app properties from the same platform, ensuring a consistent look and feel. To get started, Optimizely customers simply need to add the SDK to their app.
Having launched Optimizely back in 2011, the company now has 6,000 customers worldwide and is already used by some of the world's biggest companies - including Starbucks, Disney and CNN.