Oracle Launches CRM and Sales Apps for iPhone

David Murphy

Oracle has announced the launch of Oracle Mobile Sales Assistant and Oracle Mobile Sales Forecast for the iPhone. The applications will be available for download via the Apple App Store from November.
Oracle Mobile Sales Forecast provides sales representatives with easy access to their sales forecast on the iPhone, while Oracle Mobile Sales Assistant enables CRM system users to access and update contacts, users, accounts, new opportunities and leads. It brings the CRM Calendar, Task List and Message Center to the user in a familiar, iPhone user interface, and also integrates with the mapping, phone and email services native to the iPhone.
Oracle says the announcement supports its strategy of delivering complete, integrated and end-to-end product suites on an open, standards-based middleware and database architecture. The company says its approach helps customers to simplify computing environments, lower cost and risk, and provides greater choice and flexibility.
Sales professionals rely heavily on mobility, and having access to strategic customer information is an important aspect to their ultimate success, says Oracle Senior Vice President of CRM, Anthony Lye. Oracle Mobile Sales Assistant and Oracle Mobile Forecast for the iPhone are important applications to add into their sales arsenal, allowing them to close deals more quickly and effectively than ever before.