Oracle Predicts the End of Reading in Reading

Reading shopping centre The Oracle has become the first in the UK to bring AR (Augmented Reality) content to its customer magazine, with the help of Aurasmas AR platform.

Using the Aurasma app, shoppers can scan their smartphone over the pages of O magazine to get interactive fashion content and offers for the centres stores and restaurants.

Sam French, marketing communications manager at The Oracle, said: “More and more shoppers are using their phones in store to source product details, compare prices and find offers while they shop, so it’s great that they can now access even more content when they pick up the latest copy of O.”


Join us at Mobile Marketing Live, our new two-day conference, exhibition and networking event being held at Londons Business Design Centre on 1-2 October