Orange App Shop Opens for Business

Orange has announced the launch of the Orange App Shop, which will offer Orange customers over 5,000 applications, games, ringtones and wallpapers. Orange says the catalogue will be expanded over the course of the next year, to provide its customers with thousands of new applications that they can use in everyday life, on any device.
Content on offer in the App Shop includes Orange TV, Orange Games and Orange Maps, alongside premium mobile applications from content providers and third-party app developers. Everything in the shop can be downloaded and bought on one Orange mobile bill, with no need to pre-register or to use credit cards.
We are giving customers a tailor-made shop window on the mobile that makes it easier to discover, download, use and manage content, says Yves Tyrode, EVP of Orange Technocentre. Whether its a Smartphone user, or someone using a simpler device, we know the demand for content is there its just about getting that experience right. That is why we want to give everyone with a phone in their hand the easiest access to personal content, on the most suitable device and tariff, to help them take the parts of the mobile Internet that they know and love, everywhere they go.
The service is available now, initially providing the Orange App Shop over-the-air to more than a million customers in France and the UK#1] on the Sony Ericsson W995, Yari U100i (France only), C905, C510, W595, W910i, and the Nokia 6303 and 6700. In January, Orange devices including the Nokia 6700, Sony Ericsson W995 and the Sony Ericsson Yari U100i (France only) will be available preloaded with the App Shop. Handsets from Samsung, LG, HTC, Motorola and RIM will also be preloaded with the App Shop in due course, says Orange.
The company adds that throughout 2010, it will continue to roll-out the App Shop service across its footprint, extending it to Spain, Poland, Romania, Switzerland, Slovakia, Belgium, Austria, Moldova and Portugal. In each country, says Orange, it is making the App Shop relevant by providing localised content in the catalogue that best meets specific market needs.
For developers, Orange says the App Shop improves multi-platform access to millions of Orange mobile customers and provides growing revenue opportunities. To deliver this, Orange says it has been working closely with major device manufacturers to enable a simple and consistent user experience across multiple platforms including Java, Android, Blackberry, Symbian and Windows Mobile. Orange has also been working closely with its premium content providers and developer partners to enhance its application delivery process.