Moengage

Orange Debuts The Sounds of Orange RockCorps

David Murphy

Orange has launched The Sound of Orange RockCorps, a social music application that allows people to create remixes of well known tracks using their own voice and sounds produced by their friends. The app enables users to record their own singing through their PC microphone or mobile phone. People can create their own unique music or connect with friends through Facebook to create a joint track. 
Created by digital agency Poke, The Sound of Orange RockCorps will be updated each month to include new tracks and a top performance section, where the best tracks will be showcased. The site also features a blog, a video about The Sound of Orange RockCorps, and useful tips explaining how to record the best sounds. Users can invite friends to make music with them through Facebook and updates will appear in the Facebook newsfeed. Users can also post a link to their own remixes on blogs and websites.
Orange says the aim of the app is to increase awareness of Orange RockCorps, the music-led volunteer programme which provides a way for young people to experience the value of giving something back to their local community. The programme inspires young people to volunteer within their local community to earn a concert ticket in return. 5,000 volunteers at the Orange RockCorps gig tonight at the Royal Albert Hall will be given USB wrist-bands including exclusive music tracks, behind-the-scenes footage from the gigs and information about the application, to encourage volunteers to make their own remixes.
Volunteers attending tonights Orange RockCorps gig have been encouraged to record themselves in the Orange RockCorps Taxi, a vehicle with a recording booth which was at the volunteering projects over the summer. Volunteers captured their own, individual sounds, which have been used to create two exclusive tracks which have been remixed by electronic pioneer Tom Middleton, and which will be played out on the night by BBC Radio 1 DJ Rob da Bank.
This year, 8,000 people from across the country volunteered for Orange RockCorps, giving four hours to make a difference in their local community. Anyone wishing to take part in Orange RockCorps can register here. Users wishing to record their own tracks and share their remixes with friends should click here.