Orange Innovation Hub Partners with Amobee

Mobile advertising company Amobee has announced that it is to be the advertising partner for an Orange/France Telecom innovation and development initiative. 

Amobee will provide advertising solutions for Orange Vallée, the Orange Groups “catalyst for ideas”. Described as a “centre for innovation”, Orange Vallée was set up in 2008 and works on identifying new technological uses and needs. 

Amobee will serve as Orange Vallées advertising partner of choice, following a successful campaign for Oranges On Voicefeed voicemail messaging application. This leveraged Amobees mobile advertising solutions and services to execute a multi-national mobile advertising initiative, and resulted in millions of downloads worldwide, say the companies. 

On Voicefeed gives visual voicemail, customised greetings for contact groups, text-to-speech functionality, VoiceTags and free messaging between On users, and can be used by any network operator.

Jean Donadieu, CMO of Orange Vallée says: “It has been great to partner with Amobee to use innovative mobile advertising campaigns to bring our products to mobile users. We needed a mobile advertising strategy that would drive multi-national awareness and result in downloads of our products. After the successful On Voicefeed campaign, Amobee continues to be our mobile advertising partner of choice.”

Trevor Healy, Amobee CEO, says: “Jean and the team at Orange Vallée are trailblazers and innovators in the mobile space. On Voicefeed is an amazing app that became an instant success with users because of the effective use of mobile advertising. We love people who think like us and we welcome Orange Vallée as the newest member of our ever increasing operator customer base.”