Orange has revamped its website for business customers. The operator says the complete redesign of the site, handled by digital agency Proximity, will see a step change in customer experience, allowing easier navigation of the site, with content and solutions organised by the size of the business and its needs.
Content is clearly presented according to business customer type: from sole traders to SMEs to corporate businesses and public sector customers. A more sophisticated search facility has been added to allow for the categorisation of results, so customers can identify those most relevant to them. Visitors can also use a revamped device selector tool to compare and contrast the features of the different mobile devices on offer. 
Visitors to the site are being asked to provide their feedback, with a chance to win an iPhone 3G (how very last year) as an incentive.
