Mobile advertising firm Ad Infuse has revealed that Orange has selected the companys adInMotion platform to enable mobile advertising to its customers. The initial launch will deploy Ad Infuse technology in several countries in Europe, providing mobile advertising capabilities to Orange advertising customers through a centralized ad serving solution.
Ad infuses mobile solution will deliver advertising across messaging, browsing, video, and mobile gaming applications. The multi-format capabilities will enable broader reach for advertisers across Orange content, while simplifying campaign management through a single platform, Ad Infuse says. Anonymous personalisation capabilities will provide relevant, personalised ads, while fully maintaining the privacy of each subscriber.
Ad infuse says that the flexibility of the adInMotion platform enables mobile operators to easily create customized digital advertising solutions as the market continues to evolve. The platform enables operators to quickly integrate with their existing mobile content and communications solutions, working with preferred partners to ad-enable the broadest spectrum of mobile offerings for consumers.
Orange is one of the foremost and most innovative mobile operators in the world, and their unique approach to advertising continues to establish new milestones in delivering the best mobile Internet experience, says Ad infuse CEO, Brian Cowley. By deploying the adInMotion platform, Orange can further unlock the value of their mobile content, provide an incredible opportunity to brands, and deliver a compelling service to their consumers.