Orange To Sponsor Euro 2012

Orange has signed up as an official sponsor of the Euro 2012 football tournament, to be held in Poland and Ukraine in June and July next year. As part of its sponsorship package, Orange will deliver the official mobile phone app for the tournament.

TP (Orange Poland and Telekomunikacja Polska) will also be an official technology partner for Euro 2012 and will provide all fixed and wireless telecommunications services within Poland as part of UEFA’s worldwide distribution solution.

This is Orange’s first truly pan-European sports sponsorship, and Orange says it plans to bring the tournament alive on its internet and mobile platforms via its European network, offering bespoke content and services to enhance its customers’ experience of the matches.

“This is a significant and exciting announcement for Orange,” says Olaf Swantee, EVP of 0perations in Europe for Orange. “It is the largest pan-European sponsorship project we have ever done and a testament to the strength of our brand and its growth across Europe. We put people, as UEFA puts its fans, at the centre of our values. Its a great fit – and together we bring customers and fans closer to the things they love.”