Figures released by ELSPA (the Entertainment & Leisure Software Publishers Association) and Chart-Track reveal that Orange UK was the number one operator in 2008 for mobile gaming, with a market share of 23% for downloads and 25% for revenues. Games such as Sonic the Hedgehog and Monopoly were the most popular among Oranges 15 million-strong customer base.
Orange says that a key factor in its success were the strong partnerships it forged with top software developers, including Electronic Arts, Gameloft and Glu, as part of its focus on delivering the best quality content. Orange also ensured that games were highly visible and easily accessible on its handsets. Over 30% of Oranges mobile gaming revenues stemmed from pre-installed demos on its signature devices, such as the  Sony Ericsson W910i and Samsung F480,  which succeeded in drawing customers into the mobile gaming experience.
Were delighted with taking the top spot for mobile gaming in 2008 and are already making great strides to make sure we stay there in 2009, says Neil Holroyd, Head of Games and Gambling at Orange UK. Were making more enhancements to our embedded games, and giving our Orange World gaming channel a new look and feel – customers can look forward to a slicker experience and improved graphics.