Digital agency Organic has teamed up with charity The Cybersmile Foundation to create a new, inclusive Stop Cyberbullying brand and website, in time for their global event on 18 June 2021.
Stop Cyberbullying Day is a global campaign to promote diversity and inclusion online. Their annual event brings together internet users, brands, educators, and public figures from around the world to demonstrate or renew commitment to a kinder, more inclusive internet. Social media users are encouraged to use the hashtag #STOPCYBERBULLYINGDAY to show their support.
Organic worked closely with the charity to create a more engaging website for users, enabling Cybersmile to showcase and reach its audience of supporters and partners more effectively.
This included developing a new logo, colour palette, and iconography with a strong focus on accessibility. In order to provide slick and easy to use functionality, the site was restructured, with each section clearly signposted.
"Working with the right agency is very important to us, so when Organic approached us in 2019 after achieving their B Corp accreditation, and explained their beliefs around digital for good, we knew they would be a great fit. Having a website which effectively showcases Stop Cyberbullying Day whilst providing users with a seamless experience is of vital importance to us. The launch comes at an important time of year for Cybersmile, with more people looking to get involved and celebrate Stop Cyberbullying Day" said CEO of Cybersmile, Scott Freeman.