Out There Celebrates Growth

Mobile advertising firm Out There Media says it is experiencing a ten-fold increase in its advertising deals with leading brands in the second half of 2010, compared to the first. Out There says the growth comes mainly as a result of the expansion of its global footprint, which now encompasses over 335m subscribers worldwide, 50 per cent up on the end of Q2 2010, through partnership agreements with 23 operators across Europe and Asia. The company says this number is expected to reach 500m before the end of the year. It has also opened new offices in Düsseldorf and Moscow in recent months.

In the past quarter, Out There has signed agreements with several operators, including VimpelCom/Beeline in Russia, and Maxis in Malaysia. This summer, Out There unveiled its permission-based mobile advertising model, which builds on opt-in subscribers’ profiles, interests and preferences, serving them relevant mobile advertisements in return for incentives, special offers, benefits or loyalty points. The company has also recently hired several experienced executives.

“The first half of this year has been a period of growing and entering new markets, while continuing to innovate and lead,” says Out There CEO, Kerstin Trikalitis. “It is very rewarding to see that the world’s leading advertisers, brands and mobile operators are embracing our mobile advertising marketplace model.”