Out There Impact (OTI), a newly-created philanthropic division of Out There Media, has revealed plans to harness the power of mobile to help advance the United Nations (UN) Sustainable Development Goals (SDGs) by 2030.
After a successful ‘There Are 17 Numbers That Can Change The World’ pilot campaign in Asia, Africa and the Middle East, OTI presented its methodology and findings to world leaders at the recent SDG Media Summit, at the United Nations HQ in New York. Based on the success of the initial campaign, which saw hundreds of thousands of engagements, a decision was made at the conference to roll the campaign out globally, with a target to reach 1 billion people.
The UN’s 17 Sustainable Development Goals are a call for action by all countries, to promote prosperity while protecting the planet. They recognize that ending poverty must go hand-in-hand with strategies that build economic growth and address a range of social needs including: education, health, social protection and job opportunities, while tackling climate change and environmental protection.
OTI will target mobile users via a messaging campaign, inviting them to choose a number between 1 and 17, with each number representing one of the Goals. When they choose the number, it will reveal its true meaning educate the receiver on how to achieve the Goal.
The 17 Goals are: no poverty; zero hunger; good health and wellbeing; education; gender equality; clean water and sanitation; affordable clean energy; economic growth; industry innovation and infrastructure; reduced inequalities; sustainable cities and communities; responsible consumption and production; climate action; life below water; life on land; peace, justice and strong institutions; and partnerships to achieve the goals.
“Using our Mobucks platform, we are addressing the right users at the right time and the right place, with the preferred, direct medium of mobile,” said Out There Impact CEO, Daphne Loukas. “The targeted messaging campaign will reach both rural and urban areas and users from all socioeconomic classes and age groups across the globe. This will create meaningful awareness and a constant dialogue between the recipient and the SDGs, helping achieve its 2030 goal.”