Mobile advertising firm Out There Media and Telekom Deutschland, part of Deutsche Telekom, have announced the launch of a comprehensive mobile advertising offering in the German market. The highlight of the offering is “SpecialOffers”, an opt-in mobile advertising program for Telekom Deutschland customers. Within the framework of the collaboration, sales, business development and operations support are undertaken exclusively by the Out There Media office in Germany, which is based in Düsseldorf. The offering runs on Mobucks, Out There Media’s proprietary mobile advertising platform.

SpecialOffers is being launched by Telekom Deutschland as a ‘Mobile Advertising on Demand’ service, for customers who supply demographic and lifestyle characteristics about themselves, and who opt-in to receive ads on their mobiles that are tailored according to their preferences, interests and needs. The service is free for customers, who can register online to receive news, promotions, special discounts and opportunities to enter exclusive competitions, sent directly to their mobile. Telekom customers who register for SpecialOffers by 31 March 2011 will be entered into a competition to win prizes including a Mini, VIP tickets for the Telekom Lounge at the Allianz Arena with travel and accommodation, plus mobile handsets, tablet PCs, and more.

“Bringing our mobile advertising expertise to a market of such strategic importance like Germany is an achievement that makes us extremely proud,” says Out There Media CEO, Kerstin Trikalitis. “The fact that this milestone is undertaken in collaboration with Deutsche Telekom not only maximizes its importance, but is also a guarantee of its success. We are looking forward to leading the future of Mobile Advertising in Germany, in close collaboration with our partner, Deutsche Telekom”.

Dirk Slembeck, head of commercial management, Consumer Voice & Data (Fixed) at Deutsche Telekom, adds: “We are delighted to be offering to our subscribers the most advanced form of Mobile Advertising, in partnership with a global leader such as Out There Media. We are confident that it will revolutionize both the mobile and the advertising sectors in Germany, while at the same time bringing tangible benefits for our customers.”