Out There Media Teams With T-Mobile USA
- Thursday, June 16th, 2011
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Mobile advertising network Out There Media has announced that it is expanding into the US market.
Through a strategic partnership with Deutsche Telekom, announced in February at Mobile World Congress, T-Mobile USA is the first US national wireless carrier to use Out There Medias multi-channel mobile advertising offering.
The collaboration between Out There Media and T-Mobile has spawned T-Mobile More for Me – a nationwide aggregation service that offers consumers daily deals and offers.
Consumers can take advantage of the More for Me programme through an Android app, or by opting in to receive messages specifically targeted to their interests and demographic information. Advertisers can then send out relevant offers, discounts and deals tailored to the consumers specific interests.
“Mobile advertising is an extremely powerful medium for advertisers,” says Kerstin Trikalitis, CEO of Out There Media. “We are especially excited to be bringing our successful mobile advertising portfolio to the U.S. market, particularly as this is done in collaboration with T-Mobile. We look forward to working closely with T-Mobile to deliver innovative, award-winning mobile advertising campaigns.”