Online and mobile media production company Outcast TV has launched Buzz, which it describes as the worlds first fully-featured mobile narrowcasting platform.
Buzz is a media personalisation engine which enables brands and consumers to create highly personalised video content for web and mobile users. The first commercial application of the technology is BuzzMyGoat.com, a fun service allowing people and brands to communicate via personalised video.
BuzzMyGoat.com enables users to customise and send comedy clips that communicate a wide range of personal messages from chat-ups to wind-ups, Happy Birthdays to marriage proposals. The platform uses groundbreaking technology which allows the seamless integration of audio and video segments in an almost limitless number of combinations. The resulting videos are highly-personal and delivered to recipients via WAP. 
Outcast says that BuzzMyGoat represents the first of many possible applications for the Buzz platform. It adds that major brands and publishing houses have already taken note of the systems unique potential for delivering a bespoke and highly-personalised route to market, merchandise and promote products or talent.
Imagine having a Hollywood actor urge you by name to attend his latest film in a short mobile video, says Outcast TV CEO Justin Wickham. The possibilities are endless for brands to use this technology imaginatively to communicate to a mass market in an extremely individual way.
Wireless application development, mobile billing and messaging solutions company Tanla Mobile  has been selected by Outcast TV to provide the platform for BuzzMyGoat. We chose to partner with Tanla Mobile because their level of experience in delivering mobile applications and content platforms is unsurpassed in the industry,says Wickham.