More than 100 delegates have so far registered for our first US Masterclass events, taking place in New York on 6 and 7 February 2012. The four, half-day events cover Retail and then Finance on the 6th, and Travel, Tourism & Culture, and then Brand & Agency, on the 7th.
Retail signups include Gap, Barnes & Noble, Tommy Hilfiger, Toys “R” Us, Footlocker, and Avon Products. Financial institutions confirmed to attend the Finance Masterclass include BlackRock, American Express, AXA Equitable, Citibank, and Bloomberg.
The Travel, Tourism & Culture sector is represented, to date, by American Airlines, Air Canada, Booking.com, United Airlines, and Starwood Hotels & Resorts. And confirmed attendees at the Brand & Agency session include Disney, ABC News, Tommy Hilfiger, Sirius XM Radio, and Hachette Book Group.
At each Masterclass event, delegates, who attend for free, hear from a range of mobile experts with experience in their sector, about the hot topics in mobile marketing, from mobile advertising and apps, to mobile sites, location-based services and Augmented Reality.
After a brief introduction to each company, the mobile experts spend 15 minutes with a small group of delegates on one table, where the delegates can put any questions they have about their own mobile journey to the speakers. After 15 minutes, the experts move round one table, so that by the end of the half-day event, every delegate has had the opportunity to talk to each of the mobile experts. Feedback from our 2011 Masterclass series suggests that this is where the event delivers real value.
Executives from any of the sectors covered can register to attend the relevant event for free here.
If you would like to get involved in any of our Masterclass events in the US, UK or Germany as a mobile expert, please contact: [email protected] or T: + 44 (0) 77696 74824.