Over Half Have Watched TV or Movies on Mobile in UK
- Tuesday, November 22nd, 2011
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51 per cent of 18-44 year olds in the UK have watched a TV programme or film on a mobile device such as a smartphone or tablet, according to research from QuickPlay Media. The survey highlights the changing viewing habits of mobile TV users, with 76 per cent watching more TV on mobile devices than a year ago.
44 per cent of respondents said they prefer to catch up with TV programmes at times that suit them, rather than during the live broadcast. Regular use is also common: 33 per cent watch mobile TV at least once per week and 12 per cent almost every day.
“Were in the midst of a massive transformation of the way consumers watch TV and movies,” says Mark Hyland, VP of sales and marketing for QuickPlay Media. “The explosive growth of tablets is driving a tremendous demand for service providers to increase the amount of premium mobile content they offer to their subscribers.” 
