Ovivo Partners with Amobee and Golden Gekko

Ad-supported MVNO Ovivo has partnered with Golden Gekko and Amobee to drive revenue from its customer base.

Ovivo offers subscribers low cost pay-as-you-go plans – starting with its Freedom package, which includes free minutes, texts and data for free – but offsets this by showing mobile ads each time they use their mobile browser.

The partnership with Amobee will improved the operators tailored advertising, while Golden Gekko will enable it to offer real-time and contextualised promotions as Ovivo Offers, a branded value-added service set to be launched later this summer.

The news follows Ovivo closing its second phase of investment, which raised £325,000 via equity crowdfunding platform Crowdcube.