Oxygen8 Communications has launched a Payforit 2.0-enabled platform to help companies to generate additional revenues through micropayments. The new single-click purchase functionality available through Payforit 2.0 gives companies the ability to increase conversion rates on campaigns and encourage continued repeat purchase,. An Approved Payment Intermediary on all UK networks, Oxygen8 is offering the Payforit service free to all its customers there is no set up cost and no ongoing monthly fee.
Payforit has become the ideal way for businesses to maximise transactions by generating additional spontaneous purchases and engaging with consumers without the need to make card purchases, says Oxygen8 UK CEO, Colin White. In the UK, APACS has reported that as much as 38% of the adult population does not have a credit card, yet the penetration of mobile phones stands at well over 90%, highlighting the huge potential of Payforit to help companies find new customers and generate incremental revenues online.
Oxygen8 notes that Payforit is ideal for all WAP services, with flexible tariffing; one-off and subscription payments; MSISDN pass through; marketing opt-in; and single-click purchase. In addition, Payforit is becoming increasingly important as an incremental revenue generator for many web merchants with the new web Payforit.