The company says the investment further augments its app development capabilities across all mobile platforms, and presents its international customer base with new revenue opportunities in the rapidly expanding touchscreen gaming market.
"Based on the high level of demand we are currently seeing from consumers globally, we believe that the touchscreen casual gaming market represents a fantastic revenue opportunity for our international customer base," says Shane Leahy, group CEO at Oxygen8. "The team at Swipe Entertainment has over 20 years' experience in the games industry, and with mobile phone content and technology. This experience has enabled Swipe to gain an in-depth insight into the gaming market, as well as the latest consumer trends and technological developments, meaning that they provide the perfect complement to Oxygen's core business activities."
Joe Arkley, director at Swipe Entertainment, says there are many mobile casual games in the pipeline for the company. "We are looking forward to working with Oxygen8, utilising their global reach and mobile expertise to expand our market share and take us into new territories," he says.