Paddy Power Teams with AppDynamics for App Intelligence Boost

  • Tuesday, September 16th, 2014
  • Author: Tim Maytom
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Paddy PowerUK betting firm Paddy Power has announced a new deal with app intelligence company AppDynamics to optimise its mobile and web app performance.

The company will use AppDynamics Application Performance Management solution to reduce the frequency and duration of app outages and provide an improved customer experience.

Mobile has become Paddy Powers largest and fastest-growing channel, and the partnership will enable it to generate real-time insights into mobile app performance and user transactions, allowing it to maintain an optimum user experience and maximise its growth. The solution will also enable it to identify and correct issues before they impact end users.

Paddy Power plans to roll out AppDynamics across its entire suite of applications, and to use the key enabling technology from the companys Application Intelligence platform to develop Platform-as-a-Service functionality within the business.

“During the selection process, AppDynamics provided unmatched end-to-end visibility across our complex and distributed environment,” said John Turner, development manager at Paddy Power. “In trials, the solution delivered invaluable insight into application performance issues before they affected our customers, which meant we could act immediately to remedy problems before our punters even knew we had any.

“The real-user monitoring functionality provides additional insight into customer behaviour and experience, making our apps run better. All this vital information will help to shape our digital strategy now and in the future.”

“Mobile betting is exploding, and multichannel gaming is the future of the industry,” said Jeremy Duggan, vice president for EMEA at AppDynamics. “For the World Cup alone, our recent App Attention Span study showed that an estimated £500m was to be bet online in the UK. It also showed that betting platforms cant afford to crash – every millisecond counts. We look forward to helping Paddy Power harness the Application Intelligence provided by our technology to fulfil this need and continue to grow.”