Pandora teams with Dunkin' Donuts to offer doughnut fans Premium trials

Tyrone Stewart

Pandora PremiumMusic streaming service Pandora has teamed up with doughnut company Dunkin’ Donuts to offer free 90-day Pandora Premium trials to Dunkin’ fans.

Starting today (11 September), when someone signs up to DD Perks – Dunkin’s rewards program – with the code ‘Pandora’ they will be sent a 90-day trial code via email.

“We’re excited to offer DD fans enrolling in Perks this exclusive offer to try Pandora Premium free for 90 days upon enrolment,” said Nick Dunham, director of media at Dunkin’ Brands. “The partnership allows us to align with our customers every day, on-the-go rituals and behaviours on a mass scale.”

The campaign to promote the offer will involve an email to people not yet signed up to DD Perks, online ads and audio ads.

 “We are thrilled to partner with an iconic brand like Dunkin’ Donuts to gift 90-day Pandora Premium trials,” said Steven Kritzman, SVP of sales at Pandora. “We are always looking for new ways to help our advertisers effectively reach and resonate with their target audiences through the power of music. This campaign will allow Dunkin’ Donuts to surprise and delight our listeners with the opportunity to try out Pandora’s new on-demand Premium service in exchange for taking action and signing up for the DD Perks Loyalty program. It’s a win-win.”