Mobile Marketing columnist Helen Keegan will be putting mobile advertising under the spotlight on 25 April, with a little help from Infobip and Qustodian.

They are staging an event called Hanging on the Telephone in London, which will include demos of interest new mobile tech, and a panel debate, moderated by Helen, on the future of mobile advertising. Panellists include Rube Huljev from Infobip and Amanda Singleton from Qustodian, with additional panellists to be confirmed.

The panel will discuss the latest trends in mobile marketing and where they fit in the marketing mix, from SMS alerts to full-blown CRM. The panellists will discuss the challenges and pitfalls and hear about those companies that have made a success of mobile marketing, as well as those that haven’t.

The organisers say the session will be of particular interest to brands, retailers, agencies, media owners and service providers who are running or about to run mobile marketing or mobile advertising initiatives.

There’s more information and registration details here.