Papaya Creates Monetisation Package for Android Developers

PapayaMobile, a mobile social platform for Android apps, has partnered with Zong, Billing Revolution, and Adknowledge’s Super Rewards programme to offer what it claims is the most complete and effective monetisation solution for Android developers. As a result of the partnership agreements, PapayaMobile now enables in-app purchases, support for various billing options and integration of advertising offers from Super Rewards.

PapayaMobile’s partnership with Zong, an international mobile payments platform, gives developers who wish to implement Papaya’s virtual currency system access to operator billing with over 200 carriers in 40 countries. Additionally, the partnership with Billing Revolution, an m-commerce company, provides an additional channel for billing, in the form of single-click checkout for credit card transactions from any mobile phone. These two partnerships now allow developers to leverage Papaya’s virtual currency system and implement in-app-purchase capability through its Social SDK system. Developers will no longer have to deal with the complexities of creating their own virtual currency and billing channels.

“Papaya continues to open its social platform to game and application developers worldwide. We are committed to providing the most diversified channels for monetisation and the tools to implement these channels,” says PapayaMobile co-founder and CEO, Si Shen. “Partnering with these key players in the mobile monetisation space allows developers who integrate with the Papaya social network to have a comprehensive solution for all their monetising needs.”

PapayaMobile has also partnered with Adknowledge to provide thousands of targeted advertising offers within the Offer SDK system. Adknowledge’s Super Rewards platform enables developers to monetise an app by allowing users to complete offers, in exchange for virtual coins, goods, or points. With this new partnership, Papaya says it is adding the most comprehensive ad network in the Android social gaming space, and will provide developers with the most effective means to monetise advertising offers. Currently, there are more than 2,000 offers in Papaya’s Offer SDK system.

“Developers have continually cited poor payment options as one of the barriers to effective monetisation on Android,” said David Marcus, CEO at Zong. “The combination of Zong’s one-click carrier payment solution and Papaya’s in-app purchase support finally provides developers the right tools for maximum revenue generation on Android.”