PapayaMobile Hits 25m Users on Android
- Wednesday, August 24th, 2011
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PapayaMobile, the social gaming network for Android, says it has surpassed 25m users, representing over 940 per cent growth since the beginning of 2010. The company has also released a bunch of stats that show the growth of its network, as the social mobile gaming industry continues to expand.
More than 11m paid transactions have occurred using Papaya’s virtual currency. ARPPU (average revenue per paying user) on the Papaya network is $22.60/month. And ARPPU across all Papaya Game Engine games is more than $10 per month in social games that were built using the Papaya Game Engine.
On average, one in five users buy Papaya’s virtual currency in social games that use Papaya’s Game Engine. Popular titles earn on average over $20,000/month, and the most spent by a single user on the Papaya network is $4,440.
93m pMails have been sent to users across the Papaya network, and users have engaged in over 874m game sessions. The fastest growing market for Papaya is China, which has experienced over 500 per cent growth since January 2011. Europe is close behind at 224 per cent, followed by the US at 222 per cent.
Papaya’s monetization and growth has come from several different areas, including user engagement, increased demand for mobile social games, and the growing Android installed base worldwide. The introduction of new social features and ongoing optimization of the social network has driven user engagement levels to all-time highs. Papaya says it has also been able to capitalize on the higher demand for mobile Facebook-style social games through its free Game Engine technology, which can be used to build complex social titles in a matter of weeks. The game engine is used in hit titles like Treasure Fever and X-City, which have monthly ARPPUs of roughly $10.
The company says it has also proved that its social network can propel games to the top of the Android Market charts, using its viral marketing features such as newsfeeds, pMail and the Papaya Free application. Through its viral marketing features, the recently launched X-City app from Aidi was boosted into sixth place in the casual games category, with no marketing outside of the Papaya network. In X-City’s first weekend, 90 per cent of its traffic came from the Papaya Social Network.