ParcelGenie, the instant gift messaging service, has been selected as the UK finalist in the Vodafone Mobile Clicks 2011 contest. The company will now go head-to-head against six other country finalists to win a share of the €225,000 (£200,000) prize fund.
ParcelGenie enables people to send a gift to someone using just their mobile number without the need to give a delivery address. The friend receiving the gift is immediately alerted via SMS and receives a personal message. They can then choose where to have the gift delivered.
Vodafone Mobile Clicks is a Vodafone initiative designed to accelerate innovation in the mobile internet sector across Europe. The competition is open to any start-up with a mobile site, service or application across the UK, Germany, the Netherlands, Portugal, the Republic of Ireland, Spain and Turkey. 
The seven country winners will now be invited to represent their country in a live final at the PICNIC Festival in the Netherlands on 15 – 16 September 2011, where the overall winner will be chosen by the completion judges. Ahead of the PICNIC presentations, members of the public can cast their vote for the winner from the six finalists. At the live final, the overall result of the public vote will be counted alongside the votes of panel members to decide the overall winner. You can cast your vote here.
