Mobile surveys company, OnePoint Surveys, has partnered with market research agency Dipsticks Research, to launch OmNow, which the companies claim is the first nationally representative mobile omnibus to deliver results within four hours, provide real-time access to survey responses, and use both SMS and WAP technology.
“OmNow is a real first, says OnePoint Surveys Managing Director, Neil Jessop. “The combination of OnePoints cutting-edge mobile survey technology, fused with the research and panel expertise at Dipsticks Research, provides researchers with a powerful and cost-effective omnibus tool. By utilising the mobile phone, OmNow produces accurate and insightful responses – both qualitative and quantitative – within four hours, which is significantly faster than other methodologies, and other omnibus services.”
OmNow enables researchers to keep their finger on the pulse in a non-intrusive way. This, the company says, is the reason why the out-of-home media company Titan Outdoor, recently used OmNow for a major food brand client. Titan was seeking to measure the penetration and awareness of a series of ad campaigns across the rail network, as well as assessing consumer awareness of its own brand in this space. 
“We saw a benefit to choosing mobile phone research for a project that had a very tight turnaround and where we were lacking some crucial research findings only two days before our deadline,” says Joe Hall, Head of Insight at Titan Outdoor. “The speed of deployment and turnaround of results using the OmNow service was staggering, and provided us with the perfect solution to obtain a UK nationally representative snapshot at the 11th hour. OmNow delivers great value for money with outstanding service and turnaround, so well definitely be engaging their services to complement our existing research techniques.”
OmNow results can be viewed, downloaded and exported in real-time, through a secure web portal, aiding rapid project turn-around times. Surveys are not limited to pre-coded text-only content, but offer open questions, and visual stimuli, in addition to traditional closed questions.
