It's official: mobile sales now outpace desktop in the UK. And that's just one of the dramatic shifts you need to read about in the new UK Mobile Commerce Report from Criteo.

The just-released report provides you with analysis of trends and tipping points in the maturing mCommerce market, giving you an overview of the state of mobile commerce in H1 2016. You'll also discover:

• Which verticals lead in mobile and which are accelerating fastest
• Why some apps convert at 3x the rate of mobile web
• Which mCommerce players are getting the majority of the spoils and why

The report also introduces a new KPI for the mCommerce era, to help you gauge your mobile maturity with accuracy. Read the report now for important insights into the behaviours and preferences of mobile consumers and how you can use them to compete.