Patak’s unveils new meal kit campaign
- Monday, January 27th, 2025
- Share this article:
Patak’s has launched a new campaign to promote its latest meal kits.
The campaign, titled ‘Curry Saucerer’s Apprentice,’ was created by the creative studio Ourselves, with production support from Sourcy.
Aaron Howard, creative director at Ourselves, said: “The innovation in Patak’s Curry Creations has made the process feel pretty magical. Seeing it through a child’s eyes was a fun way to bring that to life, with a Tikka Masala appearing in front of their eyes.” 
Charlotte Peterson, brand controller at Patak’s, added: “We are super proud of our magical new TV ad for Patak’s Curry Creations, this year’s breakthrough Indian innovation.”
The ad will be shown on screens nationwide.
