Sir Paul McCartney has come together with Skype to create a new set of 'Moji' emoticons that are set to be released in the build-up to Valentine's Day. The 'Mojis', which can be sent within both the mobile and desktop versions of Skype, feature sounds, music and animation.
The set of ten 'Mojis' includes a range of designs from across the universe, from a Sumo wrestler Cupid, to a turtle pretending to kiss somebody and an octopus who offers a number of romantic gifts, presumably from his garden. Sir Paul worked with Skype to develop the characters, as well as lending his vocal and musical talents to their sounds.
"It turned out to be a great laugh at the same time as challenging because you suddenly realise you've got to compress a musical interpretation of an expression into less than five seconds," said McCartney. "It was like doing a huge crossword puzzle and coming up with all these solutions. And at the same time it was musical, so it was great practice for me in the studio."
It's not the first time Sir Paul has lent his hand at producing mobile content, having collaborated multiple times with Japanese messaging app Line, where he has more followers than this Twitter and Facebook presences combined. He also composed music for Destiny, one of the most anticipated video games of the last decade, proving he is no mere day tripper when it comes to embracing the tech revolution.
"Paul's music has touched the hearts of millions of people all over the world," said Gurdeen Pall, corporate vice president of Skype. "We are thrilled to lend some of his magic to a set of Mojis conveying the world's most powerful emotion, love, through music and art. It was a great creative challenge for us to create the animations to match his legendary sound."
The 'Mojis' are being rolled out now with a new Skype update, and will soon be able to be used by people here, there and everywhere, so if all you need is love, you may soon be receiving it in the form of a McCartney-soundtracked moose with a bunch of flowers.