A new service that allows consumers to respond to ads by instantly purchasing a product via an SMS message has launched. 

The service is called txt2buy and is the product of a company of the same name. It involves retailers adding a simple promotion code and SMS number to their print, TV or radio advertising. Customers can then respond to the ad by texting the relevant number with the promotional code. A one-time registration process is required. 

txt2buy says that SMS promotions work best as part of TV or print campaigns and will help brands, marketers, and their agencies maximise impulse purchases from offline advertising, as transactions can be completed quickly and initiated as soon as the customer sees the ad.

Marketing and brand director at txt2buy, Gordon Ellis-Brown says: “txt2buy is a compelling new service that has the potential to revolutionise how brands engage with a larger customer base than ever before. It is by far the most convenient way to close a sale, as consumers dont need internet access to purchase – all they have to do is send a simple text. Any phone that can send SMS messages can buy using txt2buy, meaning it isnt restricted for those with the latest smartphones either. The service enables marketers to build stronger and longer-term relationships with customers, with massive cross and upsell opportunities.”