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PayForIt Accreditation for mBlox

David Murphy

Mobile transaction network mBlox has announced its successful accreditation to the PayForIt scheme. The scheme, which is run by all UK mobile operators, will enable consumers to buy content with their mobile phones by clicking on a Pay button on a WAP page. Last month, mBlox made a major investment in technology from carrier systems vendor Valista, which will be used to deliver the UK PayForIt service, and similar services around the globe.
The PayForIt scheme protects consumers by ensuring that crucial interactions with the customer regarding the purchase are not handled by the content provider, but instead by a trusted intermediary company, known as an accredited payment intermediary. Stringent and objective tests for accreditation have been put in place. Companies will no longer be permitted to process WAP or Mobile Internet billing transactions if they are not accredited. As such, payForIt offers better consumer protection than existing methods of buying from a WAP page using premium SMS.
According to mBlox, premium SMS content purchases were worth over 500m in the UK in 2005, and with the increasing use of the mobile internet, PayForIt is expected to grow the mobile content market. mBlox is one of a handful of companies who have successfully achieved accreditation for the scheme, earning it the right to process transactions when the scheme goes fully live in Autumn 2006.
"We are delighted to have achieved PayForIt accreditation at the head of the market" says mBlox Executive Chairman, Andrew Bud. "We are enthusiastic supporters of PayForIt, and of other mobile internet billing schemes in our other markets worldwide. Our major investment in this new technology will offer our customers the same seamless, international solution for mobile internet payments that they currently use for premium SMS services. We think that PayForIt, with its greater transparency and improved security, will earn consumer confidence and power new growth in this market."

Andrew Bud interview. Read