Mobile payments company payvia has acquired Mogreet, a mobile video and rich media messaging engagement solutions provider.

The acquisition is intended to create an end-to-end solution combining mobile payments, user targeting and mobile marketing on a directly connected carrier platform.

“Our mobile payments offer resonates strongly with the market because it is built on our proprietary carrier connected technology that gives us a unique ability to understand consumer mobile usage,” said Darcy Wedd, CEO, payvia. “Our clients have told us they also need a simpler way to link targeted mobile transactions to their marketing campaigns. By integrating Mogreet’s solutions on our platform we answer that need. As the only company to solve a known disconnect between traditional mobile commerce and engagement solutions, payvia is well positioned to increase mobile’s share of the $252bn eCommerce market.”

The full Mogreet team will join payvia, with Mogreet founder and CEO James Citron serving as payvia’s CMO.