Pca Creates Multicoloured Mobile Building

South Dublin County Council has teamed up with The Farm and mobile marketing firm Pca to create the Big Picture, a multimedia exhibition space in Tallaght Town centre in Ireland. On arrival at the building at night, people can text either RED, YELLOW, PINK, BLUE or GREEN to 51500 and see the building change colour before their eyes.
The Big Picture is an Interactive Exhibition Centre set up by Dublin South County Council where visual and relevant multimedia content will be exhibited for public interaction on council developments.
Visitors to the Big Picture can also download a planning game to their mobile, send messages and pictures to the big screen, and take part in a quiz to design a 21st century community. They can also explore the themes of the County Strategy: South Dublin – a Place for People; discover hotspots around the County; take a virtual tour of Tallaght; and record their views on life.
The overall aim of the Big Picture is to encourage people to have an opinion on the issues directly affecting them and to afford them the opportunity to voice their views. The first of its kind, the Big Picture aims to create a new medium of communication through the visual, creative and learning process.
Pca are delighted to be part of this digital initiative by Dublin South County Council, says Pca CEO, Eamon Hession. We believe mobile to be a hugely important part of any digital strategy, but particularly where offering information to the general public.”

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