Pedigree and Zappar Launch AR-enabled Annuals
- Sunday, August 4th, 2013
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Pedigree Books has partnered with Zappar to launch ‘Super Interactive Annuals 2014’, a range of AR-enabled childrens books featuring characters such as Sonic the Hedgehog and Angry Birds.
About a fifth of each annuals pages will feature an icon indicating that they can be scanned using the Zappar app to access content including extra stories, character profiles, and a range of activities and puzzles.
“We’re delighted to be partnering with Pedigree to bring these fantastic brands to life through this new initiative and a new sector for us,” said Caspar Thykier, founder and managing director of Zappar. “We’ve used our Zappar platform to bring an extra dimension to the Annuals sector in a way that has never been seen before. We can’t wait to see what kids make of discovering these hidden bits of bite-sized entertainment.” 
You can watch a video of the AR content on offer below.
