Publisher Pedigree Books has partnered with augmented reality tech company Zappar for a second year to launch a new range of AR-enabled Annuals.

The Super Interactive Annuals 2015 range includes new title Temple Run, along with Angry Birds, Angry Birds Stella and Angry Birds Star Wars. Readers can use the Zappar app at 10 different points in each of the Annuals, unlocking exclusive content including interactive covers, colouring games, character profiles and poster creations.

The first run of AR-enabled Annuals, which were launched in 2013, saw over 800,000 zaps, with 150,000 made on Christmas Day alone.

“We are always looking for new ways to stay ahead of the competition and by working with Zappar we can ensure content is kept fresh and engaging,” said Matthew Reynolds, publishing and sales director at Pedigree. “By adding the popular title Temple Run and new features, we hope to see results as exciting as last years where readers continued to zap over weekends and school holidays.”

“Its great to be working with Pedigree for a second year,” said Caspar Thykier, founder and managing director of Zappar. “The results of last years interactive annuals were outstanding and gave both companies insight into just how receptive this audience is to AR content.

“By adding an exciting new title and feature to this years line-up, were confident that readers will once again be thrilled with the extra content that Zappar offers to the Annuals.”