People's Choice Spotlight: Mobile Marketer of the Year

Tim Maytom

Our Effective Mobile Marketing Awards celebrate the best and brightest that the industry has to offer, and as a part of that, we think it's important that the industry itself has a voice in who receives our coveted awards.

With that in mind, our People's Choice categories let the mobile marketing industry vote for a winner from our shortlist of deserving nominees. Voting has already begun, but this week, we'll be shining a spotlight on each of the different People's Choice categories to give you more information before you make your decision.

Once you're ready to vote, head to our survey to pick your winners before midnight UK time on Friday 29 September. The People's Choice winners will be announced alongside the rest of our Awards at our lavish ceremony on Thursday 16 November. You can book your place at this annual highlight here.

Mobile Marketer of the Year
Milton Elias, Head of Mobile & Video, News UK – Milton will be familiar to many in the mobile world, having worked in the space since joining Publicis Groupe’s Phonevalley in 2008. Since then, he has held Head of Mobile roles at OMD and Starcom MediaVest Group, and served as a jury member for the Mobile Lions in 2016. His new role at News UK, which he began at the start of the year, puts him in charge of mobile and video advertising product strategy across all of the publisher’s brands, including The Sun, The Times and The Sunday Times.

Susanne Jones, Managing Director, Isobar UK – Susanne joined Isobar UK as the agency’s MD in 2016, and steered the Dentsu Aegis-owned firm from strength to strength, overseeing campaigns for Uniqlo, Royal Carribbean and Sony. She also assisted in the global launch of Isobar Commerce, the agency’s series of commerce-focused centres of excellence located around the globe. Prior to Isobar, Susanne spent ten years at Critical Mass, rising to the position of senior vice president and global client partner for Citigroup.

Annabel Kilner, Commercial Director, – Annabel’s vision for furniture brand has helped transform the company, driving it to embrace social media as an effective marketing channel and create physical retail experiences that blend seamlessly with digital services. Since joining the firm in 2012, she has served to craft the company into a true omnichannel brand that has gone from success to success, and never hesitated to integrate cutting-edge technology into the firm’s customer-centred marketing strategy.

Michelle McEttrick, Group Brand Director, Tesco – Michelle might just be the authority on helping brands that have lost their way rediscover their message. While at ad agency BBH, she helped to reinvigorate the British Airways brand, before moving on to serve as CMO of global retail banking and MD of group brand and marketing at Barclays as it sought to redefine itself in the wake of the financial crisis. Now, Michelle has helped turn around the fortunes of Tesco, re-establishing the brand in the mind of British consumers with new initiatives, services and a focus on trust.

Andrew Morsy, UK Managing Director, Sizmek – Andrew has helped Sizmek achieve one of its most successful years yet since his appointment as managing director in February. The firm has announced a global programmatic partnership with Adyoulike to expand the reach of its StrikeAd platform, and has acquired predictive marketing platform Rocket Fuel to strengthen its analytics offering for clients. Morsy has been with the company since 2013, following stints at Yahoo and Struq, and rose up through StrikeAd, developing a keen knowledge of the programmatic landscape.

Tom Pearman, Manager for Partner Development, Search Ads UK, Apple – For most of this year, Tom was at Weve, which he joined in 2012 as director of brand and business development. He has more than proved his talent and hard work in the sector, overseeing multiple award-winning campaigns and helping manage Weve’s transition following its acquisition by O2, as the company’s moved into the programmatic space. During this period, he also lead the mobile marketing industry as a board member at both the IAB and MMA. Now moving to Apple, we're excited to see what he has planned for the future.

Don't forget to cast your vote in all our People's Choice categories here before midnight UK time on Friday 29 September, and good luck to all our nominees.