Pepsi Max has teamed with image recognition firm Blippar for an AR (Augmented Reality) tie-in to its ‘Live for Now’ campaign, featuring TV magician Dynamo.

When users scan (or blipp) a bottle of Pepsi Max using the Blippar app, they will be shown a video of Dynamo performing exclusive tricks, before being presented with a menu giving them the option to enter the on-pack competition, watch more videos of the magician, or visit the Pepsi Max website.

“Pepsi Max have always championed user engagement in their marketing campaigns and this partnership with Blippar takes that tradition to the max,” said Jess Butcher CMO & co-founder of Blippar. “The blipp is a major step forward in how fans interact with their favourite products. Pepsi Max have demonstrated a dedication to going above and beyond consumer expectation by enhancing the experience of enjoying this drink by adding interactive multimedia content to the physical packaging.”

You can see the blippable bottles in action in the video below.